Project Efficiency Lessons with the BP Group

On this blog, you might have noticed that we talk about project efficiency quite a bit. Simply put, we’re all about efficiency here; finding the best way to get a job done is crucial to a company’s success. So, when we see a company where a priority is put on the skill and efficiency of its service, we do what we can to learn from them. In this blog post, we’re highlighting a company called the BP Group, a New York Mechanical HVAC Services company. Essentially, they do repairs and installations of commercial HVAC systems.

It’s not something you might ordinarily think about, but just imagine how much their service (and ones like it) might impact your life. Any office or store you walk into has some kind of HVAC system. With such an integral part of people’s quality of life, the BP Group needs to put project efficiency and effectiveness at the forefront. It’s a universal lesson that everyone knows on some level: why just do something when you can strive to do it better.

Of course, you need to convince people that you are the best, most efficient choice for the job. There are many ways to do this, but as far as businesses go, hard examples are tough to beat. The BP Group, to use them as an example again, has case studies from companies they worked with to validate your claims. With case studies, you’re saying, “I know my stuff, here’s 5 more examples of people that agree with me.” Tie it up in a clean, easy to read, and efficient (yea, we’re using that word a lot now) manner, and you’re sending a clear message of skill and capability.

Web Design Inspiration

A Website to Inspire Your Next Project

Rug & Home

rug & home 2

Mother’s Day is around the corner and everyone seems to be looking for the perfect gift, like me. Naturally, I look to the web to help me find something. During my search, I came across a web design that truly inspired me, and I hope it’s one that inspires you as well. I love when I stumble upon a website when I’m working on a task other than web design. Web design is always top-of-mind. Well, here it is.

Rug & Home is a North Carolina rug store that also sells furniture, decor, art, mirrors, and more. Its website does a magnificent job representing its brand, which is one of the most important elements. My favorite part is the e-commerce experience it provides, sorted by style, price, color, and shape & size. With multiple ways of purchasing an item, it makes for an easier process, which users greatly appreciate. It’s proven that users will leave a page if the purchasing process is difficult or if it takes a long time to find a desired item. This website’s design stays true to its brand and it’s obvious functionality was in mind.

rug & home 1


Next page worth featuring is the showrooms page. This page proves the importance of not only displaying the products, but displaying the stores’ physical locations. Giving users the ability to view the stores before going to them could increase the chances of them choosing a location and visiting. So, the functionality and attractiveness of the website gets consumers to the site, while the showroom pages get them to the stores. Contact information is always a must, but this website takes it one step further with images, descriptions, reviews of each location, and a virtual tour. The virtual tour is what caught my eye the most. I felt like I was walking in the showroom, that’s innovation!


For more inspiration, check out web design videos like this one:

The Importance of Incorporating Case Studies into Your Brand


Hi again, folks. For this post, I wanted to write about one aspect of website design that, at the end of the day, may wind up as an afterthought. As I’m sure you can guess by the title, I’m talking about case studies, the portion of your site devoted to showing off examples of your work. In many creative fields, the art of showing rather than simply telling is a powerful lesson to learn. Real, tangible examples that show off how awesome you and your company are go a longer way than simply stating that you’re proficient at what you do.

Check out this website for a design company I found. Huemor Designs, a Long Island web design agency, makes case studies a significant part of its identity. There are multiple ways to access their “previous work” page across their site, all to deliver the message of, “We know we’re great at what we do, but don’t take our word for it!” That initial description might contain a whiff of hubris, however, it comes across as anything but. One impressive thing about the Huemor site is that they go into pretty significant detail about what exactly they improved for each of their clients, with a bonus testimonial from each one thrown in.

This attention to detail–that you can check out more of on their primary design case studies page–is a crucial distinction between their site and countless other similar pages that don’t sufficiently support their claims. In this light, if you’re worried about presenting your own case studies, there is plenty of inspiration to draw from. See what other companies do–including Huemor of course. How do these companies present themselves and the clients they collaborate with?

Barring live examples, there are plenty of resources at your disposal to help you when you’re designing this aspect of your site. A quick google search for tips on the subject reveals a plethora of helpful links. Here are a few that I like. With the wide, wide, world of the internet at your disposal, these options are just the tip of the iceberg. Even though you probably won’t need most of them, help is there, just in case.

When you’re ready to show off your brand to the world, you should have the well-written, thorough, and positive case studies that are simply standard across any number of industries. Because there’s always room to add to your ever-evolving narrative, don’t hesitate to apply what you can now. With how integral these case studies are, your work in the past is going to help you succeed in bigger and better ways in the future!
And finally, a helpful, if a little dry, video for you that includes a lot of the major points to consider when constructing your case study.