The Importance of Incorporating Case Studies into Your Brand


Hi again, folks. For this post, I wanted to write about one aspect of website design that, at the end of the day, may wind up as an afterthought. As I’m sure you can guess by the title, I’m talking about case studies, the portion of your site devoted to showing off examples of your work. In many creative fields, the art of showing rather than simply telling is a powerful lesson to learn. Real, tangible examples that show off how awesome you and your company are go a longer way than simply stating that you’re proficient at what you do.

Check out this website for a design company I found. Huemor Designs, a Long Island web design agency, makes case studies a significant part of its identity. There are multiple ways to access their “previous work” page across their site, all to deliver the message of, “We know we’re great at what we do, but don’t take our word for it!” That initial description might contain a whiff of hubris, however, it comes across as anything but. One impressive thing about the Huemor site is that they go into pretty significant detail about what exactly they improved for each of their clients, with a bonus testimonial from each one thrown in.

This attention to detail–that you can check out more of on their primary design case studies page–is a crucial distinction between their site and countless other similar pages that don’t sufficiently support their claims. In this light, if you’re worried about presenting your own case studies, there is plenty of inspiration to draw from. See what other companies do–including Huemor of course. How do these companies present themselves and the clients they collaborate with?

Barring live examples, there are plenty of resources at your disposal to help you when you’re designing this aspect of your site. A quick google search for tips on the subject reveals a plethora of helpful links. Here are a few that I like. With the wide, wide, world of the internet at your disposal, these options are just the tip of the iceberg. Even though you probably won’t need most of them, help is there, just in case.

When you’re ready to show off your brand to the world, you should have the well-written, thorough, and positive case studies that are simply standard across any number of industries. Because there’s always room to add to your ever-evolving narrative, don’t hesitate to apply what you can now. With how integral these case studies are, your work in the past is going to help you succeed in bigger and better ways in the future!
And finally, a helpful, if a little dry, video for you that includes a lot of the major points to consider when constructing your case study.