The Importance of Incorporating Case Studies into Your Brand


Hi again, folks. For this post, I wanted to write about one aspect of website design that, at the end of the day, may wind up as an afterthought. As I’m sure you can guess by the title, I’m talking about case studies, the portion of your site devoted to showing off examples of your work. In many creative fields, the art of showing rather than simply telling is a powerful lesson to learn. Real, tangible examples that show off how awesome you and your company are go a longer way than simply stating that you’re proficient at what you do.

Check out this website for a design company I found. Huemor Designs, a Long Island web design agency, makes case studies a significant part of its identity. There are multiple ways to access their “previous work” page across their site, all to deliver the message of, “We know we’re great at what we do, but don’t take our word for it!” That initial description might contain a whiff of hubris, however, it comes across as anything but. One impressive thing about the Huemor site is that they go into pretty significant detail about what exactly they improved for each of their clients, with a bonus testimonial from each one thrown in.

This attention to detail–that you can check out more of on their primary design case studies page–is a crucial distinction between their site and countless other similar pages that don’t sufficiently support their claims. In this light, if you’re worried about presenting your own case studies, there is plenty of inspiration to draw from. See what other companies do–including Huemor of course. How do these companies present themselves and the clients they collaborate with?

Barring live examples, there are plenty of resources at your disposal to help you when you’re designing this aspect of your site. A quick google search for tips on the subject reveals a plethora of helpful links. Here are a few that I like. With the wide, wide, world of the internet at your disposal, these options are just the tip of the iceberg. Even though you probably won’t need most of them, help is there, just in case.

When you’re ready to show off your brand to the world, you should have the well-written, thorough, and positive case studies that are simply standard across any number of industries. Because there’s always room to add to your ever-evolving narrative, don’t hesitate to apply what you can now. With how integral these case studies are, your work in the past is going to help you succeed in bigger and better ways in the future!
And finally, a helpful, if a little dry, video for you that includes a lot of the major points to consider when constructing your case study.

How to Beat That Looming Deadline


It’s 10 PM, and you and your team are exhausted. Having been hard at work for over 13 hours, the encroaching deadline still hangs over your head. But how did it come to this?
It’s a situation plenty of us have been in before, but one that always manages to find us nonetheless. The unfortunate–and perhaps obvious–truth is that there’s never a definitive answer. Sure, in hindsight, there’s always a million things that could have gone better. Maybe you ran into unexpected issues getting your new UI design to work properly. Or maybe the systems you’re working with didn’t quite fit the project. Or maybe it was something totally out of your control, like a key programmer falling ill.
In preparation for whatever challenges might surface, thorough communication should be the first step in preventing a potential disaster down the line. Both parties on either side of a contract should be explicit with the requirements of the job in question. Misconceptions on either side can almost guarantee frustration down the road.
Of course, even the most prepared teams can fall victim to Murphy’s Law. Again, communication plays a key factor in circumventing unforeseen roadblocks. If something might impede your progress, alerting your client just in case is typically a good route to take. Identifying a problem but ultimately solving it anyway is a better scenario than not saying anything and potentially coming up short on the deadline.


Aside from having open lines of communication, a schedule and budget of time and resources is another key element for time-sensitive projects. Knowing the individual parts of a project and being able to break them down is an excellent first step of planning. If a particular task is something you’re unfamiliar with, be sure to allot extra hours just in case. Again, better safe than sorry. Extra time can always be allocated to areas that need it. Or better yet, finishing ahead of schedule might give you extra QA time to catch anything that slipped through the cracks.
Still, vague affirmations and generalizations will only take you so far. How you plan your strategy around the people and assets available to you will have the greatest effect on the project underway. Knowing who you’re working with is far more significant than any boilerplate “path to success” that you may read online. Yes, that sounds kind of hypocritical, given the way in which you’re reading this little ol’ post. But I guess all this preparation is more in service to my real point.
At the end of the day, this is more of a “take a deep breath” kind of post rather than an answer to all of your problems. Thoughts and suggestions are fine, but relying on any one critical path isn’t the answer. Assuming that you have faith in your own capabilities in addition to that of your team’s, all you can do is keep the lines of communication open and adapt to any curveballs that Murphy throws at you.

PS: I found this video (one amongst a series) that gives some tips for project management, if you’re still looking for a few extra pointers.

PPS: Here’s a little list of helpful tips for managing that crunch-time stress: